AUSTRALIAN FOOTBALL LEAGUE
I’d Like To See That
Every game of AFL is a thriller, and a drama… They’re also all extremely action-packed. So, when we were tasked with reviving the AFL’s classic 90s campaign ‘I’d Like To See That’, we decided to take our great game global, by pitching the ultimate movie idea… AFL: The Movie.
And who better to pitch it than Australia’s biggest movie star and diehard Bulldogs fan, Chris Hemsworth?
We continued the campaign by engaging with footy fans via our social media channels.
With the part of Marcus Bontempelli being played by Chris Hemsworth, we asked fans who should be cast to play the other characters in the movie.
The campaign quickly became one of the Australia’s top news stories and even reached Hollywood.
Broke records in AFL opening round attendance
10+ million social media impressions.
$1+ million in earned media.
